Monday, January 15, 2007

More Mobile Marketing Services - 46604, 72008, and 23000

One is new (72008) and one is old (46604), but both have been added in the last month to the directory. Then there's 23000 - I don't know if its new or old.

I believe 46604 from iphs! (owned by Omnicom Group) has been around for a while, although it is new to the directory. This service is branded EZTXTMSG and you will see the following description at http://www.eztxtmsg.com/html/what_is_eztxtmsg/: "eztxtmsg.com is a turnkey, web-based service that simplifies management of mobile marketing campaigns. It is an easy to use online service that provides you with the right tools to conduct marketing campaigns through SMS and group text messaging." The bulk SMS rates are decent, not the best I've seen, but decent. But a keyword will add a $100 per month - definitely not the best pricing. Still, it comes from a good brand. I'd tell you who I think has a better deal... but I don't want to be accused of favoritism.

I believe 72008 from Unique Advertising Strategies is new to the directory and to the nation. The website at http://www.uniqueadvertisingstrategies.com/ said it was introduced in November 2006. Though to be honest, I don't know what is so unique about this service. And the pricing comparison at http://www.uniqueadvertisingstrategies.com/costcomparison.php confused me, as it compares print advertising, email marketing, and direct mail, but doesn't tell me how what are the mobile marketing costs if you go with these unique people. Well, the demo on the site is alright.

Red Fish Media tells us that they are "able to offer a One-Stop-Shop' to corporations whose strategy is to increasingly target the cell phone and mobile communications consumer." I also read on http://www.redfishmedia.com/ that Red Fish Media, LLC was established in 2004 as a specialist mobile communications content provider and strategic consultancy. Ok, so it's old. New to the WhoIs directory though.

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