Friday, February 17, 2006

A Huge Yeti spotted in NYC (4YETI)

Walt Disney and Siemens USA (Sylvania) have teamed up to put a giant poster of a Yeti in NYC. He, or she, flashes his, or her, eyes at you. And you can text 'Disney' to 4YETI, but that is where it becomes a major let down. The SMS you get back tells you to go to a website and register for a sweepstakes for a Disney vacation. On my Nokia 6230, I see a website not optimized for mobile, so basically not mobile.

An text-to-win sweepstakes that requires you to enter from a browser on a PC. Yuck!

Read the press release titled "The Eyes Have It: The Big Apple Faces Ferocious Glare of Legendary Yeti Thanks to SYLVANIA Technology" at http://www.usa.siemens.com/index.jsp?sdc_p=fmlsuo1353965ni1066558pc194z3&sdc_bcpath=1063861.s_0%2C&sdc_sid=4452420647 .

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