Mobile Marketing at mUrgent (mCode=62633)

Thanks to DC (those are someone's initials) for letting me know that mCode (62633) was missing from the Whois Directory.

62633 belongs to mUrgent Corp. who says at http://www.murgent.com/mobile-sms-marketing.php that "mUrgent Corporation specializes in customer e-communication and retention strategies." I sent 'help' which is a mandated Mobile Marketing Association keyword but got no response. On the website it says to send 'murgent' to 62633 so I did. My phone then started ringing, I picked up, and was speaking to an operator to direct my call. Oh well, I didn't know what to expect.