Monday, January 15, 2007

Unwired Appeal Informs Us of Missing Codes

Someone, I assume from Unwired Appeal, informed us that there were at least four codes missing. They were 36263, 37890, 42349, and 74347. They didn't say what the first two do, but 42349 was described as a "Mobile multimedia delivery and billing platform" and 74347 was described as "Progressive Insurance alerts." I added the first two no questions asked although I only got a vague response from 37890 by texting 'HELP' and no response at all from 36263.

I added 74347 but not under Unwired Appeal. They may be the "service provider" for Progressive but I think of this one as a Progressive code. See press release where there is no mention of UA: http://newsroom.progressive.com/progressive_insurance_news/2006/August/Mobile_alerts.aspx

UA also said that 57879 belongs to them. Well, there is no response to 'HELP" so I haven't added this one. The other reason I didn't add it is because of an article I read last month (http://www.denverpost.com/headlines/ci_4719289) that said the code will be introduced by "Denver-based Connectme360... targeting the hotel industry with its code 5STRZ (57879). Essentially, the company's service will allow hotel customers to receive information about the city they are visiting, such as the nearest sushi restaurant, by sending a message to 5STRZ. The company hopes to launch the service in the coming weeks, said chief executive Brian Hayashi."
Yes, it is all very confusing. I'm sure it will get straightened out in the end.

2 Comments:

Anonymous Anonymous said...

Sorry for any confusion -
HELP messages: a number of short codes provisioned on our UMAP platform run multiple services, so the HELP messages can be somewhat generic. Sending HELP plus the service keyword will result in a detailed HELP message for that service.
- 36263 is a new short code that has been provisioned and is awaiting certification, hence no HELP message yet. This will be used for a hybrid SMS question-submit and SMS Alert system. UA registered.
- 42349 is connected to our Adaptive Content Server platform and is used for ringtone, graphic, and video delivery both PSMS and standard rate. UA registered.
- 74347 is used exclusively for Progressive Alerts. UA is the service provider and Progressive is the registrant of record.
- 57879 is used exclusively for Connectme360 Concierge services. UA is the service provider and Connectme360 is the registrant of record.
- 24087 was also just registered last month and is in the provisioning process. This will be used for audiences to submit questions via SMS. UA registered.
- 90430 is a multi-service code that runs voting, alerts, text2win, SMS reply service, text2screen, etc..Primarily PSMS services. UA registered.
- 47647 is a multi-service code that runs voting, alerts, text2win, trivia, contests, SMS reply service, text2screen, etc.. Primarily standard rate services. UA registered.
- 36667 is for SMS Alerts. UA is the service provider. Mindshare interactive is the registrant of record.

I hope this helps. We continually add new SMS services. I will update in the future.

Please contact me if you have any questions. stephen.nye@unwireddappeal.com.

11:11 AM  
Blogger Unknown said...

Correction: email address should read: stephen.nye@unwiredappeal.com

10:31 AM  

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