American Airlines - Text "WORLD" to 88398

Thanks to Jim Washok of OTAIR for telling me about this one...........

www.aatotheworld.com/mobile
"Between Oct. 24 and Nov. 19, 2006, residents of Chicago who own a cell phone can earn a discount off their next American Airlines trip by text messaging the word "WORLD" to 88398. Cell phone users who text this message will automatically receive a one-time 10 percent discount code for use with their next flight reservation on AA.com."

Upon texting, the following reply is returned:
“10% off @ AA.com to the World thru 12/19/06. AA.com Discount Code: [long code] For details go to www.aatotheworld.com/mobile. Std/Other txt msg rates apply.”