GoTV - Trivia for TV Channels on the Phone

On http://www.gotvnetworks.com, I read that "GoTV Networks is the first made-for-mobile television network and studio group that is changing the way people use their wireless." So, what does Mobile TV have to do with a short code. Well, a month ago, someone asked me who owns 46464. At the time, I texted 'help', then 'go' as instructed in the help response. The next message said it was from GoTV. So I think this is owned by GoTV (www.gotvnetworks.com). Though there is no mention on the site about a short code. And today, it doesn't say GoTV in the message response. It does ask me trivia questions...and I seem to get them mostly wrong.