Pizza Hut Sweepstakes - THEHUT (843488)

I saw a few articles about Pizza Hut, Cheesy Bites, Jessica Simpson, and the short code 'THEHUT' but the day before the Super Bowl, I couldn't find anything at Pizza Hut's website or any sweepstakes rules anywhere. Well, it's Super Bowl Sunday and I found it. Program is presented at http://www.pizzahut.com/hunt/.